WISE Secures the Right to Use Stretch Technology from GLAD® USA as the World’s First
Launches Innovative New Zipper Bags with 30% More Capacity to Help Reduce Food Waste
North East Property and Industry Public Company Limited, or NEP, has launched WISE Stretch’n Close, an innovative new zipper bag, after receiving rights from GLAD® USA, a global brand specializing in food storage products, to become the first brand in the world authorized to bring Stretch Technology to develop and market products under its own brand. This marks the first time GLAD® has transferred this technology to an external brand, reflecting its confidence in NEP’s research and development capabilities, while elevating the Thai packaging industry to international standards and strengthening its competitiveness in the global market.
Mr. Weerachat Lohsiri, Managing Director of North East Property and Industry Public Company Limited, said that today’s consumers place greater importance on packaging that helps preserve food freshness, reduce Food Waste, and make efficient use of resources. Receiving the rights to use Stretch Technology from GLAD® not only reflects WISE’s world-class standards, but also marks another important step for a Thai brand in co-developing innovation with leading global brands, paving the way for products that meet the needs of modern lifestyles under the ESG and BCG Economy concepts.
Stretch Technology Provides 30% More Capacity, Enhanced Strength, and Greater Versatility for Different Foods
WISE Stretch’n Close is developed with Stretch Technology combined with a Diamond Pattern structure that helps distribute tensile force, increase strength, reduce the risk of tearing, and better accommodate large or irregularly shaped foods such as bone-in meat, seafood, or large fruits and vegetables compared with conventional zipper bags. It also provides more than 30% greater capacity compared with bags of the same size.
In addition, it features an Airtight Seal system that helps reduce air exposure and leakage, preserving the freshness and quality of food for longer. It is also designed for freezer storage, helping reduce Freezer Burn (a condition in which food becomes dry and damaged due to freezing), allowing food to better retain its moisture, color, aroma, flavor, and texture.
Mr. Weerachat concluded, “Receiving the rights to use Stretch Technology from GLAD® represents another important milestone for WISE and the Thai packaging industry. We are committed to developing innovations that enhance food storage efficiency, reduce Food Waste, and promote efficient resource utilization, in order to deliver products that meet the needs of modern consumers while supporting sustainable living under the concept of ‘Store More. Waste Less.’”
